How does Amazon strike a balance between AI-driven efficiency in creative production and the risk of commoditization? It’s a question Jay Richman, Amazon’s VP of product and technology, is often asked, he says on this week’s episode of AdExchanger Talks. Richman understands the concern that ad creative could become formulaic if brands rely solely on […]
The post AI That’s Generative, Not Generic appeared first on AdExchanger.
More Stories
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales
2026 YouTube NZ Marketing Awards celebrate every angle