How does Amazon strike a balance between AI-driven efficiency in creative production and the risk of commoditization? It’s a question Jay Richman, Amazon’s VP of product and technology, is often asked, he says on this week’s episode of AdExchanger Talks. Richman understands the concern that ad creative could become formulaic if brands rely solely on […]
The post AI That’s Generative, Not Generic appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs