Lots of marketers are dabbling in generative AI. A gimmick here, a one-off there. The hype is palpable. But some...
Generative
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI...
Danielle Coffey, CEO and president of the News/Media Alliance, believes journalism and generative AI can play nice. But first, generative...
Over the summer, Gartner placed generative AI at the peak of inflated expectations on its hype cycle covering emerging technologies....
Generative AI has become an invaluable content creation tool for marketers. But, while it is fun to experiment with the...
Last week, the FTC launched an inquiry into Big Tech’s relationship with generative AI companies. The inquiry is the latest...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cannot Fulfill This Request Generative AI products continue...
Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York...
When a generative AI tool spouts misinformation, breaks copyright law or perpetuates hateful stereotypes, it’s the people using the technology...
If 2023 was the year marketers experimented with generative AI for ad creative, 2024 is the year most brands will...