The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that...
Generative
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yah Or Nah? Can Yahoo be saved? That’s...
MBM’s Chief Digital Officer, Emily Isle, along with Senior Search Director, Charlotte Lobo, delve into the realm of AI’s actualities,...
How will gen-AI content resonate – or not – with consumers? That’s the big question, according to Todd Hassenfelt, Colgate-Palmolive’s ecommerce director....
As part of the StopPress series ‘AI – Marketing disruptor or overheated hype?’ Antony Young, Co-Founder of The Media Lab, shares...
Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy...
International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up...
The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in...
No CEO wants to lose $ 100B of market value because of an AI mishap. Is now the right time...
Phrasee, a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, has...