Diageo’s Generative AI Tool Is Helping Develop Packaging for Its Brands

International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up package design. Diageo, with more than 200 brands and a market cap of $ 98 billion, worked with creative technology company Phantom to develop bespoke creative generation tools. The tools sit in a walled garden of…
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