The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized...
Helping
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel...
As cookie deprecation closes in on third-party data, the advertising industry must find new ways to approach audience targeting. In...
Political advertising restrictions are among the challenges that direct marketing agency MissionWired helps its progressive nonprofits and political campaign clients...
International spirits giant Diageo has co-developed an artificial intelligence tool with the aim of stimulating creative innovation and speeding up...
For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging....
Jim Mollica has roots in media, with tenures at giants like Viacom and Disney under his belt. Now as chief...
So what's next after a viral video? How does a creator turn their content into a business or jump-start their...
A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they...
In 2008, the global financial system was in shambles. The vertiginous drop in the stock market had brought Wall Street...