The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.
The post Magnite’s DMP Gives BDG ‘Access’ To New Demand appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular intent-based segments.
The post Magnite’s DMP Gives BDG ‘Access’ To New Demand appeared first on AdExchanger.
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