As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge,...
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The days of direct relationships in TV ad buying aren’t over yet. CTV ad buying platform Madhive is partnering with...
Paramount unveiled a new ad product called Conduit, a direct integration layer between SSPs and EyeQ, Paramount’s CTV ad selling...
On Monday, Scope3 made its carbon emissions data open to the public so anyone can understand which players are doing...
The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic...
The DMP is helping BDG target users it couldn’t reach before, in addition to packaging its audiences into more granular...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech...
WhatsApp said Thursday that proxy access to its messaging platform is now available globally. The meta-owned messaging application said in...
Ever since Elon Musk decided to buy Twitter, accessibility advocates have been preparing for the possibility that the platform's Accessibility...