With 400 brands to sell across 190 countries to millions of consumers, Unilever certainly recognizes the potential generative AI tools...
Generative
Martech holding company The Brandtech Group acquired Pencil, a generative AI platform for ads, on Thursday. The post The Brandtech...
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the...
New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new...
History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted....
Who needs friends when you can converse with your data clean room, chat with your ad platform and, uh, talk...
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual...
Adobe, one of the world's largest creative software providers, has made its intentions clear its by integrating artificial intelligence into...
Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo...
In 1932, the first African American could have integrated Major League Baseball by accepting a position on the Philadelphia Athletics....