Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or […]
The post Viant Launches Generative AI Tool That Lets Advertisers Talk To Their Data appeared first on AdExchanger.
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