Lots of marketers are dabbling in generative AI. A gimmick here, a one-off there. The hype is palpable. But some brands, like Ally Financial, are incorporating AI into their daily operations and workflows, including to support real marketing use cases. Last year, Ally launched a proprietary cloud-based generative AI platform, built internally using Microsoft Azure’s […]
The post Inside Ally Financial’s Big Bet On Generative AI appeared first on AdExchanger.
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