May 3, 2024

Programmatic

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Crafting A Conscience For Generative AI In Marketing

When a generative AI tool spouts misinformation, breaks copyright law or perpetuates hateful stereotypes, it’s the people using the technology who take the fall. After all, a large language model (LLM) generating text or an image “doesn’t use a brain of its own” or understand the implications of what it’s generating, said Paul Pallath, VP […]

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