Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear. But data science is complicated, and publisher sales teams need help not only gathering first-party data, but using that data to build audiences that are attractive to advertisers. The NY Post has been around for […]
The post The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends appeared first on AdExchanger.
More Stories
Searching For The End; One Ad Spend Bubble Has Nearly Popped
FizzyPop and Sunair launch new regional routes
The Kentucky Derby Rode Style and Social Media to Gen Z Success