Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday...
FirstParty
Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear....
Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All...
JOLT, the third-party verified sustainable digital out-of-home and electric vehicle charging network, has leveraged its first-party data to provide consumer...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Ain’t No Party Like A...
Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Days In The Life Of The DMA...
Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And...
Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party...
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....