Automotive marketers were among the first major advertisers for legacy television. Now, they're ditching their age-old audience demos for first-party...
FirstParty
The last five years haven't changed media monetization. Subscription and advertising channels have been active for decades, but they are...
On Monday, the business publisher Axios announced that it had been acquired by the media conglomerate Cox Enterprises for $...
A podcast interview withHeather ConneranDirector, Brand Experience PlatformsCollecting first-party data has never been easy for consumer packaged goods companies. Retailers...
Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital...
by Jochen SchlosserChief Technology OfficerAdformSPONSORED BY:“Wait and see” is not the motto most of us aspire to. Yet, with Google’s...
Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of...
You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. But...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: First-Party Data: The Sequel appeared first on...
BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data...