May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

For SmartNews, First-Party Data Fuels Content Recommendation And Monetization

Although targeted political advertising can be lucrative, that’s where news aggregation app SmartNews draws the line. “We don’t have political advertising in the app,” said Kevin O’Kane, who joined SmartNewsContinue reading »

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