What Went Wrong For Mic

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles toContinue reading »

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Facebook Bets Big On Stories, Messaging And Watch – Here Are The Biggest Challenges

The news feed is still a money-printing machine for core Facebook. But people aren’t sharing like they used to – Pivotal Research analyst Brian Wieser used Nielsen data to detect that consumption on core Facebook, including Messenger, was down 13% in September – and now Facebook is putting its faith into what it hopes willContinue reading »

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Sprint Sells Mobile Ad Unit To InMobi

Mobile ad network InMobi will acquire Pinsight Media, Sprint’s mobile advertising and insights unit, the companies said on Wednesday. A team of roughly 100 people will join InMobi from Pinsight and remain based in Kansas City, Mo., where Sprint has its headquarters. The all-stock deal isn’t a typical acquisition. The idea is for InMobi toContinue reading »

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Can Facebook Keep The Monetization Train Chugging On Messenger?

Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently left the building. So, where does that leave Messenger – a homegrown app with over 1.3 billion users that, thankfully for Facebook, has noContinue reading »

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Facebook And Messenger Stories Start To Hit Their Stride At 300M Daily Actives

Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers. On Wednesday, Facebook announced that Stories has 300 million DAUs across its core app and Messenger combined. Facebook Stories ads, which appear between organic Stories as either six seconds of photos or 15 seconds of video, areContinue reading »

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Facebook Is Rolling Out Watch To The World

YouTube, watch your back? Facebook said Wednesday that Watch, its video-on-demand service for episodic content, is now available globally. Creators in certain countries – Ireland, the UK, Australia and New Zealand, to start – will also be able to monetize their content with ad breaks, including pre-roll, mid-roll and static image ads. An additional 21 countries willContinue reading »

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Overheard At Luma: Relevant Pubs Will Win, Everyone Else Will Fail

Publishers like to pretend that consumers can’t live without content – but if 95% of media brands disappeared tomorrow, no one would care, said Rafat Ali, CEO and founder of travel publisher Skift, at Luma’s Digital Media Summit in New York City on Tuesday. Despite the value media people ascribe to the importance of what theyContinue reading »

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Messenger Is A Simmering Revenue Opportunity For Facebook, But Organic Engagement Is The Top Priority

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Facebook is on a slow and steady quest to make Messenger as sticky as possible on the road to achieving its mission of becoming the WeChat of the West. “We see Messenger as an app to help people run their lives,” said Kemal El Moujahid, lead product manager for Messenger and M, Facebook’s virtual assistant.Continue reading »

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