While Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future priorities. In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization […]
The post Vizio’s Vision For Programmatic And Home Screen Monetization appeared first on AdExchanger.
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