SpotX Partners With Dentsu’s CCI to Bring Its Tech to Japanese Broadcasters

SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in Japan, the company said Monday. Since almost all publishers in Japan work with CCI-affiliated companies to buy ads, the move will give SpotX access to the Japanese market. CCI is a digital-focused subsidiary of DentsuContinue reading »

The post SpotX Partners With Dentsu's CCI to Bring Its Tech to Japanese Broadcasters appeared first on AdExchanger.

Read more

The Trade Desk Surges On Record Revenue – With No Sign of GDPR Slowdown

The Trade Desk recorded revenue of $112.3 million in Q2 2018, a 54% increase from the same period last year, according to the company’s earnings report released Thursday. That growth rate is identical to 2017’s annual growth rate, and the company’s retention rate topped 95% for the 18th consecutive quarter. On the company’s earnings call,Continue reading »

The post The Trade Desk Surges On Record Revenue – With No Sign of GDPR Slowdown appeared first on AdExchanger.

Read more

Podcast: How To Build A Brand In Programmatic

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. Programmatic may have cut its teeth as a direct response medium, but advertisers are also starting to embrace it for upper-funnel campaigns. However, if branding is your goal, the rules of engagement are different. This week on AdExchangerContinue reading »

The post Podcast: How To Build A Brand In Programmatic appeared first on AdExchanger.

Read more

Snap’s Q2 Revenue Growth Is Strong, But User Growth Still Lags

Snap’s revenue grew 44% year over year to $262 million in the second quarter. Its average revenue per user – a critical metric where Snapchat lags behind Facebook and Instagram – increased 34% to $1.40 in Q2. Snapchat’s transition to self-serve programmatic has allowed the company to scale its ad business in ways that weren’tContinue reading »

The post Snap’s Q2 Revenue Growth Is Strong, But User Growth Still Lags appeared first on AdExchanger.

Read more

Exchanges Are Under Pressure To Pony Up For Guaranteed Viewability

Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of anything that wasn’t viewed. Viewability guarantees aren’t new. For advertisers that demand it, ad tech companies can optimize toward viewability on open exchanges or run viewable deals in private marketplaces. The problem is, those optionsContinue reading »

The post Exchanges Are Under Pressure To Pony Up For Guaranteed Viewability appeared first on AdExchanger.

Read more

Google Dodges Privacy Scrutiny; Fiscal Wonk Sues Facebook Over Likeness In Crypto Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack that Facebook is almost exclusively catching in the wake of its Cambridge Analytica scandal, writes Christopher Mims for The Wall Street Journal. Mims argues that Google has lax standards for merging data between its variousContinue reading »

The post Google Dodges Privacy Scrutiny; Fiscal Wonk Sues Facebook Over Likeness In Crypto Ads appeared first on AdExchanger.

Read more

Even After YouTube’s Rough Year, Alphabet’s Growth Looks Unstoppable

The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the first quarter of 2018, a 26% jump from the same period last year, the company announced in its earnings report Monday. Programmatic and the core search business were the biggest driver of that growth, risingContinue reading »

The post Even After YouTube's Rough Year, Alphabet's Growth Looks Unstoppable appeared first on AdExchanger.

Read more

Condé Nast’s Chief Data Officer On Making Data More Accessible Across Its Footprint

Condé Nast has appointed the company’s first chief data officer as it doubles down on data and tech across its business groups. Karthic Bala, most recently Condé’s head of data strategy, is also responsible for creating new data-driven revenue streams and expanding ad-supported products. Its acquisition of data solutions company Lighthouse Datalab in late JanuaryContinue reading »

The post Condé Nast’s Chief Data Officer On Making Data More Accessible Across Its Footprint appeared first on AdExchanger.

Read more

Penske Media To Acquire Female-Focused Digital Publisher SheKnows

AdExchanger |

Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and events company SheKnows Media, the company revealed Tuesday. Terms of the deal were not disclosed. SheKnows, which claims to reach 79 million uniques per month across its flagship property, StyleCaster, HelloFlo and BlogHer sites, alsoContinue reading »

The post Penske Media To Acquire Female-Focused Digital Publisher SheKnows appeared first on AdExchanger.

Read more

The Trade Desk Continues Growth Run And Sets Out TV Ambitions

AdExchanger |

Advertisers spent $1.55 billion on The Trade Desk’s platform in 2017, helping the DSP grow its annual revenue 52% to $308 million, the company disclosed in its Q4 2017 earnings report Thursday. Shares increased more than 10% during after-hours trading. The Trade Desk also cleared another milestone, with mobile surpassing desktop display last year forContinue reading »

The post The Trade Desk Continues Growth Run And Sets Out TV Ambitions appeared first on AdExchanger.

Read more