How Midsize Publisher Consequence Of Sound Sells Programmatic

Consequence of Sound prides itself on its independent coverage of the music and film industries. But it doesn’t have the mass reach and recognition that easily entices buyers to go direct. On the open marketplace, it kills: Over 1,500 advertisers spend more than $100 per month on the open exchange with Consequence of Sound. AsContinue reading »

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Podcast: Is Programmatic Good For Publishers?

The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the same year Jeff Zucker, then CEO of NBCU, decried the trade of “analog dollars for digital dimes.” Since then programmatic’s reputation – and its associated revenue value to media companies – has improved dramatically. ButContinue reading »

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SpotX Poaches Programmatic Vet Neal Richter For Chief Scientist Role

Neal Richter, who spent two years as Rakuten Marketing CTO, is headed to SpotX as the company’s first ever chief scientist. Richter is one of the early tech leaders in programmatic, helping to develop all three openRTB specs released by the IAB, as well as online ad authorization industry initiatives like Ads.txt and Sellers.json. AsContinue reading »

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Is It The End Of An Era For Ad Tech OGs?

Call it the circle of life, or the post-boom days of online advertising or just the end of the ad tech OG. What’s clear, though, is that many pioneers of the first wave of advertising technology companies are getting out of the game. Brian O’Kelley, co-founder and former CEO of AppNexus, holds the patent onContinue reading »

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A+E Networks Connects Direct Sold Inventory To Programmatic

A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic ad buyers. When viewers stream shows via an OTT device, phone or computer, A+E has to balance programmatic bids with direct sold buys sold through cable channels, like A&E, History and Viceland, said Jason DeMarco,Continue reading »

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How Sizmek Fell, And How It Could Be Sold

Sizmek regained access to its cash this week after Cerberus, the investment firm that owns Sizmek’s debt and now owns its equity, seized its holdings and pushed the company into bankruptcy last Friday. Sizmek has resumed business operations and is covering payroll and employee benefits, after missing the previous pay period. The next two toContinue reading »

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Everything You Need To Know About The Bidstream

The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available. In the world of real-time ad auctions, bidstream data comes from a publisher or app and includes basic facts about the ad unit, like publisher and URL, device type, IP address and adContinue reading »

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Nextdoor’s CRO Lays Out The Welcome Mat For Advertisers

If you live in the United States, chances are you live in one of Nextdoor’s 190,000 active neighborhoods, which cover 90% of the country. But many in the advertising business haven’t yet worked with Nextdoor, which started selling ads less than two years ago. Leading that advertising push is Lauren Nemeth, a Google, AppNexus andContinue reading »

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Discovery To Run Automated Guaranteed Programmatic Campaigns Through SpotX

Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up to better manage their inventory just before winter break. Discovery will run automated programmatic guaranteed campaigns through SpotX, the SSP said Tuesday. This development complements Discovery’s direct sales efforts and private marketplace offerings, said BillContinue reading »

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Hulu Will Finally Open A Self-Serve PMP – Is It Because It’s Growing Too Fast To Meet Demand?

On Jan. 1, 2019, Hulu will release a self-serve private marketplace that will allow advertisers to bid on Hulu inventory without going through the additional steps of working with Hulu’s sales team. Instead, advertisers can use their own DSPs or trading desks to plug into the marketplace. The PMP will initially house standard 30-second spots,Continue reading »

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