Greenbids Is Making A Bid To Reduce Carbon Across The Programmatic Supply Chain

When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the topic arose, the focus, he noticed, was on the devices being used or the creative – not ad selection. But ad selection is a complex and carbon-hungry process. According to Scope3, which measures emissions in […]

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