Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
Supply
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Next Time One painful aspect of Google’s...
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...
TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path...
Disney just took the next stop on its journey to automate as much of its ad sales as possible by...
“We’re not exposed to MFA.” “All our vendors block it and we mostly buy through private marketplaces.” “Our verification service...
When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...
For digital advertisers, tomorrow, Saturday, February 24, marks a new and unwanted holiday: Made-for-Advertising (MFA) Freedom Day. MFA Freedom Day...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Time Ads have arrived on Prime Video. ...