The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With increasing fragmentation across the digital media landscape, marketers end up chasing audiences with campaigns running across multiple DSPs and supply sources. This approach adds logistical burdens while making it difficult to quantify incremental reach, measure […]
The post Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected