How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report...
Supply
The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build...
The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Next Time One painful aspect of Google’s...
It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of...
TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path...
Disney just took the next stop on its journey to automate as much of its ad sales as possible by...
“We’re not exposed to MFA.” “All our vendors block it and we mostly buy through private marketplaces.” “Our verification service...
When Guillaume Grimbert was working on Google’s DV360 product team in 2019, sustainability wasn’t much discussed in programmatic. When the...