Disney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its real-time ad exchange. DRAX Direct, unveiled on Wednesday, gives advertisers a direct path to Disney+ and Hulu […]
The post How Disney Juggles Direct Supply Paths Without Disintermediating SSPs appeared first on AdExchanger.
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