The supply-side platform has joined an expanding roster of publishers and tech platforms suing Google over allegedly anti-competitive ad practices....
SSPs
The Trade Desk recently classified SSPs as resellers and doubled down on a strategy that has been in place for...
SSPs aren't thrilled by TTD characterizing them as "resellers"; Amazon DSP just announced a new partnership to sell Netflix inventory;...
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google –...
OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have...
The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect...
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the...
Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward...
Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...