Rubicon Project Executes On Turnaround Plan In Q2

Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday. Rubicon Project is still in the middle of steering a huge ship out of danger: It’s burning cash faster than it can increase ad spend on its platform, the result of cutting buyer fees from the platform in November.Continue reading »

The post Rubicon Project Executes On Turnaround Plan In Q2 appeared first on AdExchanger.

Read more

AppNexus CEO Brian O’Kelley On Waging A Price War

AdExchanger |

AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent. Less than a week after Rubicon Project slashed its take rate in half, to 10% to 12%, by doing away with buy-side fees, AppNexus said its fees are even lower. The company revealed it charges an 8.5% average to theContinue reading »

The post AppNexus CEO Brian O'Kelley On Waging A Price War appeared first on AdExchanger.

Read more

With Rubicon Project For Sale, Its Competitors Weigh In

AdExchanger |

If Rubicon Project officially goes on the selling block, what are its prospects? The company, which has hired Morgan Stanley to explore a sale, according to The Wall Street Journal, has suffered from tanking stock, layoffs and leadership changes over the past year, and it apparently isn’t the only company of its kind in play.Continue reading »

The post With Rubicon Project For Sale, Its Competitors Weigh In appeared first on AdExchanger.

Read more