Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency...
SSPs
In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its...
Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo...
SSPs had traditionally been among the first in the ad tech ecosystem to build profitable businesses. But their future in...
In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...
In the past month alone, Take-Two Interactive acquired Zynga for $ 13 billion, Sony PlayStation bought the game studio Bungie...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Tax Cuts Top ad agency holding companies are taking a...
Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising...
Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating...
Rubicon Project beat its Q2 revenue expectations, sending the stock up 15% in after-hours trading Wednesday.Rubicon Project is still in...