Amid a push for supply path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. Yahoo’s DSP is the latest to do so with the launch of its Yahoo Backstage direct buying solution in June. Backstage has “a lot in common” with The Trade […]
The post Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers appeared first on AdExchanger.
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