USA Today Helps Local Gannett News Apps Pack More Of A Punch

It’s hard enough to develop features that work well for one app or site – let alone more than 100. But that’s the task at hand for Kara Chiles, senior director of product development at USA Today Network, a national news service that shares content and resources between USA Today and Gannett-owned local properties across theContinue reading »

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Nonprofit CalMatters Finds Tech That Works For Local Journalism

CalMatters reports nonpartisan, in-depth stories about California state politics on a nonprofit budget – and it needed a tech stack to fuel that vision. The site is shifting this week to use a suite of publisher tools bundled together by The News Project. Founded last year, The News Project wants to serve the wave ofContinue reading »

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Gallery Media Group CEO: Lack Of Content Is Brands’ ‘Biggest Pain Point’

Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly – a trick publishers know well. Gallery Media Group, the media umbrella within Gary Vaynerchuck’s holding company, VaynerX, aims to help brands solve their content needs by applying its distributed media playbook across Fortune 1000 clients.Continue reading »

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NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content

The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday atContinue reading »

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Dotdash Acquires Brides Magazine To Build Out Its Lifestyle Vertical

Dotdash, a top destination for millennial women, lacked bridal content. So the digital publisher, which rebranded from About.com in 2017, purchased Brides magazine from Condé Nast Wednesday for an undisclosed sum. The 85-year-old magazine will fit well into Dotdash’s verticalized online portfolio, said CEO Neil Vogel. Dotdash’s properties are each devoted to specific categories likeContinue reading »

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More Publishers Are Breaking Up With Resellers

Publishers of all sizes are cutting ties with programmatic resellers. Just as buyers are employing supply-path optimization to eliminate exchanges that provide little value, publishers are removing ad tech intermediaries that clutter their setups or harm monetization. By working with fewer partners, publishers are prioritizing control over their ad setup and site experience over theContinue reading »

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The Daily Tar Heel Isn’t Doing Old-School Ad Sales

College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most college newspapers don’t have a systematic way to sell their inventory. Student-run outlets generally have reps to pound the pavement, visiting small businesses – their bread and butter – one by one to drum up adContinue reading »

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Hearst Appoints Mike Smith As Chief Data Officer

Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president ofContinue reading »

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Ad Revenue Is Humming, But Meredith Has More Work To Do On The Digital Front

Meredith’s overall Q2 ad revenue grew like gangbusters, but digital ad revenue performance was draggy – and will likely be the same next quarter, the company told investors Monday. Advertising-related revenue nearly doubled year over year to $488.9 million – a 111% increase – and digital represents more than $400 million of Meredith’s revenue for its national mediaContinue reading »

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The Influencer Threat And Promise Of Paywalls: Magazine CEOs Reflect On Challenges In Year Ahead

The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and Google. But they’ve regrouped in recent years, figuring out how to connect with advertisers and consumers and shore up revenue by diversifying away from advertising. At Tuesday’s American Magazine MediaContinue reading »

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