In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results,...
Publishers
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island...
Publishers are tired of rebuilding their businesses every year. In 2024, it was all about the cookie cutoff. In 2025,...
How do digital publishers navigate programmatic ad tech’s “flight to quality” while also dealing with their search traffic flying out...
Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid,...
Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant...
Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers,...
AI startup Limy raised $ 10 million in seed funding, with a plan to show brands how AI agents are...
A new ruling allows publishers to opt-out of Google's AI Overviews without being penalized on search—but it's not the big...
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30,...