CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase

Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fellContinue reading »

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Meredith Will Sell Viant This Year

Meredith will offload its 60% equity interest in ad platform business Viant, the company confirmed on its fiscal fourth-quarter earnings call on Friday. It expects the sale to be finalized early in its coming fiscal year. Time Inc. bought Viant in 2016 for $87 million, and the purchase gave an inorganic boost to the publisher’sContinue reading »

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Mining Quartz: What Uzabase Is Up To Post-Acquisition

Tech and publishing are coming together. Uzabase completed its acquisition of Quartz on July 31 and will pay between $75 million and $110 million, depending on this year’s performance. But what does it mean for a Bloomberg-like intelligence platform to join forces with a global business publisher? The two companies concede that they’re still figuringContinue reading »

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Future PLC Plots Future After $132M Purch Acquisition

Future PLC has agreed to buy the consumer division of Purch for $132 million. The July acquisition brings together Purch properties Tom’s Guide, Tom’s Hardware and Top Ten Reviews with Future PLC’s tech vertical titles, including PC Gamer and TechRadar. Future PLC’s 100-plus brands also serve non-tech niches like music and photography. The two companiesContinue reading »

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The Top 10 Programmatic Publishers Of 2018

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. “We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventoryContinue reading »

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‘The Big Story’ Podcast: Facebook’s Fury

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.  In the wake of Facebook’s suspension of social listening tool Crimson Hexagon from its platform late last week, it’s easy to trace the reason for the crackdown to residual squeamishness from its Cambridge Analytica nightmare. In the latest episodeContinue reading »

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Trusted Media Brands Turns A Corner In Monetizing Its Audience Growth

Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the company, formerly known as the Reader’s Digest Association, grew readership on RD.com 76% to 8.3 million unique visitors. Taste of Home’s audience grew 39% to 12.7 million unique visitors. OverallContinue reading »

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AT&T Fuels Its Direct-to-Consumer Video Dreams; Pubs Pivot Away From Viral Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting news of AT&T’s $1.6 billion acquisition of AppNexus – but the telco already has another little deal up its sleeve. AT&T is in the process of securing full ownership of Otter Media, the streaming media companyContinue reading »

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Travel Pub Fathom Uses Attribution Tech To Prove That Its Content Packs A Punch

Travel publishers often miss the boat on attribution. Although their content is an integral part of the trip-planning process at the top of the funnel, there’s no easy way to credit its role in an eventual hotel booking. Fathom, a site that publishes curated destination guides and first-person travel accounts, knew it was leaving moneyContinue reading »

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Emotion-Based Buys: News IQ’s UK Version Goes For The Heart

While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case that buying ads alongside emotionally charged content drives stronger results. The publisher of The Sun and The Times loaded its version of News Corp.’s News IQ platform with data about readers’ opinions, emotions and preferences.Continue reading »

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