Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well asRead more
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is writtenRead more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For News Google will license news content fromRead more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events areRead more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Is On The Way Publishers are starting toRead more
Slow-loading ads are still a perennial problem for publishers. Wise Publishing, a Toronto-based publisher of personal finance content with around 5 million monthly unique visitors, acquires a significant portion of its traffic through paid channels. But if an ad loads slowly and a visitor leaves, so does that monetization opportunity. “Dealing with latency is incredibly
It’s hard enough to develop features that work well for one app or site – let alone more than 100. But that’s the task at hand for Kara Chiles, senior director of product development at USA Today Network, a national news service that shares content and resources between USA Today and Gannett-owned local properties across the
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CalMatters reports nonpartisan, in-depth stories about California state politics on a nonprofit budget – and it needed a tech stack to fuel that vision. The site is shifting this week to use a suite of publisher tools bundled together by The News Project. Founded last year, The News Project wants to serve the wave of
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Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly – a trick publishers know well. Gallery Media Group, the media umbrella within Gary Vaynerchuck’s holding company, VaynerX, aims to help brands solve their content needs by applying its distributed media playbook across Fortune 1000 clients.
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The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday at
The post NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content appeared first on AdExchanger.