The Daily Tar Heel Isn’t Doing Old-School Ad Sales

College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most college newspapers don’t have a systematic way to sell their inventory. Student-run outlets generally have reps to pound the pavement, visiting small businesses – their bread and butter – one by one to drum up adContinue reading »

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Hearst Appoints Mike Smith As Chief Data Officer

Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president ofContinue reading »

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Ad Revenue Is Humming, But Meredith Has More Work To Do On The Digital Front

Meredith’s overall Q2 ad revenue grew like gangbusters, but digital ad revenue performance was draggy – and will likely be the same next quarter, the company told investors Monday. Advertising-related revenue nearly doubled year over year to $488.9 million – a 111% increase – and digital represents more than $400 million of Meredith’s revenue for its national mediaContinue reading »

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The Influencer Threat And Promise Of Paywalls: Magazine CEOs Reflect On Challenges In Year Ahead

The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and Google. But they’ve regrouped in recent years, figuring out how to connect with advertisers and consumers and shore up revenue by diversifying away from advertising. At Tuesday’s American Magazine MediaContinue reading »

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‘They Raised Too Much Money’: Digital Media Heads Reflect On Layoffs At Peer Companies

While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are weathering change just fine. The difference? They’ve always focused on sustainable growth and profitability. Venture-backed companies typically made three key mistakes, according to these publishers. First, and most importantly, they grew costs before revenue. Second,Continue reading »

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‘Influencers Are The New Publishers’: Barstool Sports CEO Erika Nardini

Lately, one of the most popular pieces of apparel worn by professional football players and coaches is a t-shirt featuring NFL Commissioner Roger Goodell wearing a clown nose. It’s a blatant sign of disrespect, and a popular way for people to signal their opinion of the unpopular NFL exec, particularly after he makes a controversialContinue reading »

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The New York Times Gets Cozy With Big Brands

The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is shrinking in terms of the overall number of advertisers, as there are more places to do longtail advertising,” said Sebastian Tomich, global head of advertising and marketing solutions at TheContinue reading »

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The Right Way For Publishers To Be Transparent

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp.  As the industry clamors for more transparency in the supply chain, publishers should take the lead. Publishers are sitting on high-quality, proprietary data sets. TheirContinue reading »

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Paywalls And Layoffs: Media CEOs Reflect On The Publishing World’s ‘Radical Resizing’

BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in a digital climate. Over 1,000 jobs went away. BuzzFeed laid off 200 people (15% of its staff), Verizon Media laid off 800 people (7% of its staff) and Gannett laid off more than two dozenContinue reading »

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Former Oath Execs Launch Startup To Fight Malware Before It Strikes

Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see malvertising when you browse the internet?” said Seth Demsey, co-founder of Clean Creative, an anti-malware company started by a handful of security experts and Oath vets who exited before the name change. Touché. Based inContinue reading »

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