May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Is Paying Publishers to Test an Unreleased Gen AI Platform

Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access to an unreleased generative artificial intelligence platform in exchange for receiving analytics and feedback, according to documents seen by ADWEEK. As part of the agreement, the publishers are expected to use the suite of tools…
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