Google launched a private program for a handful of independent publishers last month, providing the news organizations with beta access...
Paying
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of...
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to...
With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in...
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an...
Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data...