Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety reports. With more competition than ever before – […]

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