Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as...
Lower
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad...
Our client is a family-owned business in the environmental compliance space, that prides themselves on its commitment to quality and...
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher...
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its...
Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s...
Facebook expanded its test of reducing distribution of political content in News Feed to roughly 75 countries around the globe...
Google announced it will collect only 15% on payments made to developers through its app marketplace, the Google Play Store,...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is...