Apple’s Back-to-School Campaign Borrows a Trick From Classic ‘Mac vs PC’ Ads

College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best in Apple’s cheeky back-to-school campaign. Emmy-winning commercial director Tony Kuntz and Oscar-winning Oppenheimer cinematographer Hoyte Van Hoytema produced three 30-second spots for the campaign by agency TBWA\Media Arts Lab. The ads begin with a creepy…
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