Uber's back-to-school campaign helps teens manifest their hopes and dreams. Adweek Feed
BacktoSchool
Back-to-school shopping is one of my most treasured late-summer activities. When the school supply list came out as a kid,...
In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers. Adweek Feed
Cheerios and Annie’s are debuting new brand campaigns just in time for back-to-school season. The General Mills brands rolled out...
Walmart is schooling parents in what their kids actually like. A new five-minute spot, titled "School Style Decoded," is a...
College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best...
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season,...
As back-to-school season rolls around, it's a given that parents will worry about the welfare of their progeny--their safety, academic...
For many kids, starting a new school year can be one of the most daunting times in their young lives....
Though summer still feels far from over, retailers are prepping for back-to-school season. And this year, it's going to be...