X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad...
CPMs
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go...
The 2023 upfront is officially a waiting game. Just one year ago, publishers brought in record commitments during 2022's upfront...
The days between Christmas and New Year's Eve are known for sleeping, eating and losing track of time. It's also...
Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch...
Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as...