Splashy new programmatic media sellers always seem to want an outlandish $ 60 CPM. And: ChatGPT doesn’t seem to have nailed...
CPMs
As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental...
Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU's new...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and...
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad...
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go...
The 2023 upfront is officially a waiting game. Just one year ago, publishers brought in record commitments during 2022's upfront...
The days between Christmas and New Year's Eve are known for sleeping, eating and losing track of time. It's also...
Meta’s wide reach and success around low-funnel objectives can be worth it. CPMs might be high, but if a brand’s...