Falling CPMs and Demand Produce Slowest-Moving Upfront Market in Years

The 2023 upfront is officially a waiting game. Just one year ago, publishers brought in record commitments during 2022’s upfront market, with NBCUniversal and Disney reporting their most lucrative upfronts ever, securing $ 7 billion and $ 9 billion in commitments respectively. And though Warner Bros. Discovery brought in a lower amount than its competitors, securing nearly…
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