May 11, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketers Seize the End-of-Year Opportunity of Cheaper Meta CPMs

The days between Christmas and New Year’s Eve are known for sleeping, eating and losing track of time. It’s also a particularly effective period to buy digital advertising, given that ad prices are low and people are scrolling on their phones. Q5, the adspeak for this period, is elastic, with some marketers saying it stretches…
Adweek Feed