Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by...
finally
Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce...
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like...
TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP's media investment group, announced the...
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in...
Netflix's ad-supported tier is finally gaining some traction, in part because of anti-account sharing tactics. Now, the streaming giant needs...
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here's what it means...
If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's...
The language of Wall Street has become the language of ad tech, an industry on the cusp of major change...