In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results,...
video
It was standing room only at IAB New Zealand’s Video Summit on May 7. Hosted at NZME’s iHeart Lounge in...
Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day...
Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership...
It seems like all the streaming services are getting into vertical video these days. But ads aren't on the menu...
“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry...
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly...
Higgsfield wraps multiple AI video models into one marketer-friendly platform. The pitch: Catch the viral moment before it's over. Adweek...
Most publishers have no idea that a major part of their video ad delivery will stop working on April 30,...
Patel started at Higgsfield this week, as the startup makes a push to deepen its relationships with agencies and brands...