“Hey PMax, can you write this article for me?” We’re not quite there yet – but Performance Max, Google’s AI-based...
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Roku had a promising Q4, with steady revenue growth thanks to more active accounts and new ad offerings. But ARPU...
In this week's episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they...
There can be a lot to remember when preparing for Valentine's Day, but keeping safe driving front of mind is...
While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service...
Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers...
The past year was one of contrasts for the gaming industry. It was both one of the most significant years...
Fresh, frozen or canned. Those are your vegetable options – but also how a brand marketer might describe a first-party...
Ahead of its ad tier launch, layoffs are coming to Prime Video. Top line Today, Mike Hopkins, svp at Prime...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel...