Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
The post The Attribution Goldilocks Problem; Video Is No Escape Pod appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student athletes.
The post The Attribution Goldilocks Problem; Video Is No Escape Pod appeared first on AdExchanger.
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