Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two...
Paying
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of...
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to...
Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung's European chief marketing officer, is excited...
With increased competition and enhanced marketing tactics, content creators need to be innovative and develop multiple options for streaming in...
After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an...
Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data...
Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Rooms Get Messy The point of clean room...