Samsung Created an AI to Send Marketing Messages: ‘We Were Paying Agencies So Much Money to do All of That’

Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung’s European chief marketing officer, is excited about the technology he saw on display. Yet he’s also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world’s attention. Describing it as “fun,” Braun does believe…
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