A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The...
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Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And...
The cookie is on its farewell tour as subscription- and ad-supported media battle it out. Data privacy laws are cropping...
Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1...
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement...
The Trade Desk continued its run of growth, reporting Q2 total revenue of $ 464 million, a 23% jump from...
Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory...
It’s only fitting that YouTube, which has long coveted TV’s ad dollars and advertisers, should find out what it feels...
Shout Media, NZ’s leading Out of Home (OOH) ambient provider has launched its latest offering, StreetLED. The company has installed...