Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors

Publicis Groupe grew 0.1% to $2.5 billion in Q2, returning to positive growth after a rocky first quarter. Organic growth was down 0.7% for the first half of the year. Despite the positive quarter, investors were skeptical of Publicis’ $4.4 billion acquisition of Epsilon, which closed in July. Many wondered why the company has suchContinue reading »

The post Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors appeared first on AdExchanger.

Read more

Podcast: How Accenture Interactive Gate-Crashed The Agency Business

If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at Omnicom. She left in 2018Continue reading »

The post Podcast: How Accenture Interactive Gate-Crashed The Agency Business appeared first on AdExchanger.

Read more

Omnicom Sees Long-Term Risks In Owning A Data Company

Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom ($3.2 billion) and Dentsu Aegis bought Merkle ($1.5 billion). Omnicom steadfastly believes that owning a data company would compromise its neutrality when serving advertisers. “Our systems have always been open and unbiased,” CEO John WrenContinue reading »

The post Omnicom Sees Long-Term Risks In Owning A Data Company appeared first on AdExchanger.

Read more

Bain Capital To Buy Majority Stake In WPP’s Kantar For $4 Billion

WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4 billion. Read the release. The news marks the end of a months-long bidding process that involved Apollo Global Management and Vista Partners. Bloomberg reported earlier in July that Bain hadContinue reading »

The post Bain Capital To Buy Majority Stake In WPP’s Kantar For $4 Billion appeared first on AdExchanger.

Read more

Agencies Must Become More Neutral To Thrive (And Even Survive)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Organizations are awash in data. They are creating more and more of their own data, and they are now starting to buy increasing amounts of externalContinue reading »

The post Agencies Must Become More Neutral To Thrive (And Even Survive) appeared first on AdExchanger.

Read more

Havas CEO Yannick Bolloré: ‘My Competitors Got It Wrong’

Havas isn’t facing the same pressure to grow as other holding companies are. The privately-held agency network, owned by French media mogul Vincent Bolloré’s family empire, The Bolloré Group, isn’t subject to pressures of the stock market. “When you’re privately owned, you can focus on the long term,” said the elder Bolloré’s son, Havas CEOContinue reading »

The post Havas CEO Yannick Bolloré: 'My Competitors Got It Wrong' appeared first on AdExchanger.

Read more

Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse

At the Cannes Lions festival, media agencies made it clear that they’re embracing Ads Data Hub (ADH) ­­– Google’s answer to privacy-safe attribution – despite the implications for independent measurement. ADH supplies a clean room environment in which agencies can continue to use their own modeling capabilities and data science within Google’s walled garden. BecauseContinue reading »

The post Google’s Ads Data Hub Works For Agencies – But It’s Both A Blessing And A Curse appeared first on AdExchanger.

Read more

Magna: Digital Ad Spend Is Growing – Yet Slowing – In 2019 And Beyond

Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market. IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) of total global ad sales ($304Continue reading »

The post Magna: Digital Ad Spend Is Growing – Yet Slowing – In 2019 And Beyond appeared first on AdExchanger.

Read more

Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms

The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus willContinue reading »

The post Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms appeared first on AdExchanger.

Read more

GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky

Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM, released Wednesday. As an advertiser category, digital natives are fueling the fire on global ad spend growth. Granted, GroupM doesn’t expect the 2019 growth rate to beContinue reading »

The post GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky appeared first on AdExchanger.

Read more