Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-homeRead more
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest socialRead more
The US agency sector will lay off about 52,000 jobs over the next two years as media spend declinesRead more
Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies haveRead more
GroupM has a new global boss. Christian Juhl, the former global CEO of Essence, was named global CEO of media buying giant GroupM on Tuesday. Juhl takes over for Kelly Clark, who joined as global CEO in 2016 with a three-year commitment to the role. Essence has not yet named a successor for Juhl, but
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Publicis Groupe grew 0.1% to $2.5 billion in Q2, returning to positive growth after a rocky first quarter. Organic growth was down 0.7% for the first half of the year. Despite the positive quarter, investors were skeptical of Publicis’ $4.4 billion acquisition of Epsilon, which closed in July. Many wondered why the company has such
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If you’re still confused about what’s motivating global consulting firms to move in on agency turf, who better to explain than a longtime holding company executive who defected to the other side? Nikki Mendonça, global president of Accenture Interactive Operations, spent 28 years in marketing services, including 16 years at Omnicom. She left in 2018
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Omnicom does not intend to buy a data company, even after Publicis Groupe bought Epsilon ($4.4 billion), IPG bought Acxiom ($3.2 billion) and Dentsu Aegis bought Merkle ($1.5 billion). Omnicom steadfastly believes that owning a data company would compromise its neutrality when serving advertisers. “Our systems have always been open and unbiased,” CEO John Wren
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WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4 billion. Read the release. The news marks the end of a months-long bidding process that involved Apollo Global Management and Vista Partners. Bloomberg reported earlier in July that Bain had
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Organizations are awash in data. They are creating more and more of their own data, and they are now starting to buy increasing amounts of external
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