Accuen Continues To Decline As Omnicom Clients Move Away From Trading Desks

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Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s Q4 revenue declined by $12 million globally and $17 million in the US year over year. Before Q3, when Accuen’s revenues first began declining YoY,  Accuen’s revenue had grown between $18 million and $45 million each quarterContinue reading »

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Publicis Groupe Trended Upward Through 2017, But Still Faces Headwinds

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Publicis Groupe’s massive transformation is starting to pay off – but the business still has a way to go before its new model is complete. The holding company reported earnings on Thursday with organic growth of 2.2%, reaching $3.2 billion for the quarter. Organic growth for all of 2017 was 0.8%, hitting roughly $12 billion.Continue reading »

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Mindshare Moves Fast – And Breaks A Few Things – To Keep Up With Client Needs

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As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit. “We were born in Asia when Madison Avenue and the high street of London told us you can’t have a media independent,” said Mindshare’s US CEO, Adam Gerhart. “That provocateur and internal upstart mentality is pervasive in everything we do.” TheContinue reading »

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Demystifying Agency Data Platforms

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Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet their clients’ needs. The question is: What’s the difference between their offerings? Publicis Groupe’s Spine, IPG’s AMP, WPP’s mPlatform, DentsuContinue reading »

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Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off

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Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers. These identifiers let Dentsu clients target more precisely, consolidate reach and frequency management around a single ID and optimize marketing spend. Advertisers get the benefits of walled gardens without the wall. The program, known asContinue reading »

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Essence CEO Christian Juhl Brings A Programmatic Mindset To Traditional Media

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While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear world. When it launched as a digital agency in 2005, Essence didn’t bother investing in traditional media, said Global CEO Christian Juhl. Instead, it would wait until traditional media became digitized and the market naturallyContinue reading »

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Publicis Vet Oleg Korenfeld To Build A Global Media Activation Platform At Wavemaker

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When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month, it asked him to build a platform to facilitate media planning, buying and strategy across eight major markets. The year-old agency knows that having globally scaled technology is key to its ability to consolidate. KorenfeldContinue reading »

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Facebook Needs To Do A Better Job Communicating Ads Manager Changes, Agencies Say

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When Facebook updates Ads Manager or tests a new ad placement, agencies – and even their account reps – are sometimes the last to know. In some cases, new features are enabled by default without any overt communication from Facebook, which can be “par for the course,” said Anita Walsh, director of social strategy at HorizonContinue reading »

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Publicis’ Steve King On Trust, Transparency And Transformation In A Post-ANA-Report World

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Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern definition of scale. “Although it’s become so much more complex, media has always been about scale and insight,” said Steve King, CEO of Publicis Media. “We weren’t leveraging that scale effectively.” PublicisContinue reading »

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IPG At Industry Preview: It’s Not Just About Providing Value, It’s About Proving It

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IPG purges its media plans of any ad tech companies that fail to provide value. “We’ve been talking to all of the ad tech companies we work with to make sure we’re optimizing for the effectiveness of media – and, frankly, if they can’t do that, we look for providers that can,” Michael Roth, chairman andContinue reading »

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