Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang,...
Agencies
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s Open Intel Starting in 2019, a...
With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact....
Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic...
Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV...
Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much....
This is the time of year that everyone weighs in on what they think the next year will have in...
In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom...
When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for...