Vox To License Publishing Software; Data Privacy Suit Dismissed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In theContinue reading »

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Omnicom Sheds Legacy CRM Assets To Invest More In Digital CRM

Omnicom is shedding nonstrategic assets to invest in data, technology and analytics. That strategy was made clear by management on the company’s Q2 and H1 earnings call Tuesday, when Omnicom reported organic growth in North America was down 0.9% for Q2 and 0.5% for the first half of the year. Worldwide revenues for the quarterContinue reading »

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At Hearts & Science, Scott Hagedorn Plans For The Attention Economy

The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common currency of reach is not legit,” he said. “Attention is a finite resource. It’s the one element that binds TV and digital.” Hagedorn, a longtime Omnicom exec, is trying to help hisContinue reading »

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Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM

Launching a people-based data platform is the agency holding company trend du jour. Omnicom on Thursday announced its own version of such a platform, called Omni, that connects the media planning, buying and creative process across a single audience definition. “We’re moving some components that were in activation closer to planning,” said Slavi Samardzija, globalContinue reading »

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Arun Kumar: AMS Will Supercharge IPG’s First-Party Data Capabilities

Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing Solutions (AMS) into the holding company. The $2.3 billion acquisition, announced last week, gives IPG 1,600 data scientists, 200 product and technology specialists and first-party data on 2.2 billion global consumers. With AMS, IPG alsoContinue reading »

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Sorrell’s S4 Capital Snaps Up MediaMonks, Its First Agency Acquisition

Martin Sorrell’s new holding company, S4 Capital, just snatched Dutch digital production agency MediaMonks from the clutches of his former team. Terms of the deal were not disclosed, but The Wall Street Journal reports S4 agreed to pay about $350 million for the agency. Clarity Partners in London and JEGI in New York advised onContinue reading »

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AdsWizz Aims To Make Programmatic Audio Easy To Buy

Programmatic audio has been in desperate need of scale. Pandora hopes its March acquisition of digital audio platform AdsWizz will bring that scale to a growing marketplace. Pandora’s inventory won’t be available programmatically until later this year (there’s no official date yet). When it does, AdsWizz will become the largest programmatic audio exchange on theContinue reading »

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IPG Makes A $2 Billion Bet On Data With Acxiom Marketing Solutions

Times are changing at IPG. The holding company used to tout its neutrality around data and technology, with CEO Michael Roth using the phrase, “Why buy it when you can rent it?” But IPG’s $2.3 billion acquisition Monday of Acxiom Marketing Solutions changes all that. “What’s interesting is the world has changed,” Roth said onContinue reading »

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IPG Acquires Acxiom Marketing Solutions

Looks like Acxiom Marketing Solutions (AMS) is an agency business after all. Interpublic Group said Monday it acquired Acxiom’s legacy data management business for $2.3 billion. AMS represents about three-quarters of Acxiom’s total revenue. Dennis Self and Rick Erwin will serve as co-presidents of AMS, which will remain a standalone unit aligned with IPG Mediabrands.Continue reading »

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IPG’s Michael Roth Remains Confident In Agencies, Despite ‘Doom And Gloom’

Consultants, in-housing and other negative talk about the agency business doesn’t bother IPG CEO Michael Roth. Rather, he sees it as a validation of his sector. “Clients are faced with disparate questions about how to navigate their dollars,” he said. “Our job is to help them do that.” IPG, which outperformed its peer set inContinue reading »

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