In today’s complex advertising landscape, transparency and accountability are paramount. Brands are navigating a maze of metrics, benchmarks and partnerships,...
Agencies
Activist group Clean Creatives and 25 B Corp-certified agencies submitted an official complaint to B Lab this week in a...
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd--sparking global protests...
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a...
In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as...
Cannes Lions, the worlds largest and most competitive awards festival, has ranked Special Auckland 4th globally in the creative independent...
New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US,...
When the multicultural agency, Lerma, prompted the generative artificial intelligence tool Mid Journey to generate an image of a Hispanic...
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media...
In 2020, a group of 71 agencies made a three-year pledge to increase Black leadership levels to fall in line...