Facebook Evolves Its Partner Program, Welcomes Indie Consultants And Agencies Into The Fold

Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and tools to help with measurement and creative. Hundreds of tech companies, agencies and consultants jammed into the Hammerstein Ballroom in New York City on Wednesday to get the skinny at Facebook’s sixth global marketing partnerContinue reading »

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ANA Confirms FBI Criminal Investigation On Ad Transparency

The Federal Bureau of Investigation (FBI) has contacted the Association of National Advertisers (ANA), requesting cooperation from the trade group and its members in a criminal investigation into US media buying practices. The ANA detailed the FBI’s probe in a statement to members and validated recent unsourced reports from The Wall Street Journal and TheContinue reading »

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WPP Launches VMLY&R To Create Connected Brands

One month on the job, WPP CEO Mark Read is making big changes at the holding company. WPP will combine digital agency VML and 100-year-old ad agency Young & Rubicam into a new agency named VMLY&R, the group announced Wednesday. WPP tapped Jon Cook, VML’s CEO since 2011, to lead the company and its 7,000Continue reading »

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Inside The New Agency Holding Company Playbook

As the traditional holding company model declines, new models are rising as competition. While the “big six” – WPP, Publicis Groupe, IPG, Dentsu Aegis, Havas and Omnicom – still rule, legacy structures and poor financial performance are causing their dominance to wane. In March, WPP lost $2.6 billion from its market cap. Omnicom has beenContinue reading »

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Magna: OTT Will Reach $2 Billion In 2018

Advertisers are moving over the top. Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according to Magna’s US Ad Spend Forecast Fall 2018, released Thursday. And addressable TV campaigns will reach $800 million in 2018. The uptick in OTT investment is driven by consumer adoption of smart TVs andContinue reading »

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Forrester Global Media Agency Wave: Consulting Is In And Clout Is Out

Media agencies once used their buying power to compete with each other. But as clients transform their marketing processes for a digital world, clout doesn’t have the cache it once did, according to Forrester’s first Global Media Agency Wave Q3 2018, which was released Monday. “In a programmatic environment, buying clout becomes less important,” saidContinue reading »

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How New CEO Mel Edwards Will Build On Wunderman’s Momentum

Wunderman global CEO Mel Edwards has big shoes to fill. Last Thursday, the CRM and digital agency said it would replace CEO Mark Read, recently named CEO of WPP, with Edwards, who previously led the agency in EMEA. Read is credited with turning Wunderman around from a legacy direct marketing company into a digital powerhouse.Continue reading »

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CEO Exit Caps A Terrible Few Years At MDC

MDC CEO and Chairman Scott Kauffman will step down from the holding company. Kauffman will remain CEO and retain his board seat until the company finds a replacement, according to The Wall Street Journal, which first reported the news Wednesday. But MDC has been in decline for a while. It lost half its stock valueContinue reading »

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WPP vs. S4: Sorrell’s Approach To Building An Empire, Then And Now

Martin Sorrell took a page out of his own playbook when he launched his new holding company, S4 Capital, in April. S4 released a 191-page prospectus Tuesday detailing its financials, share structure and go-to-market strategy. If all goes as planned, the company will begin trading on the London Stock Exchange on Sept. 28. But Sorrell’sContinue reading »

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Mediasmith Sells To Its Own Management Team

Independent media agency Mediasmith has a new owner – but clients might not notice. The San Francisco-based agency, launched in 1978 by David Smith and Karen McFee, has sold to four members of its management team. COO John Cate, SVP and media director Greg Pomaro, VP of insights and technology Marcus Pratt and finance directorContinue reading »

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