Paul Dolan Joins Varick As First-Ever CEO To Lead Shift In Business Model

Varick Media Management said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO. Varick, launched in 2008 as one of the first agency trading desks, has always had a president reporting into to senior leadership at parent company MDC Partners. Now with its first CEO, Varick is establishing aContinue reading »

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Three Challenges Accenture Interactive Will Face As It Pushes Into Programmatic

It wasn’t a surprise to most in the industry when Accenture Interactive said Wednesday it would formally launch a programmatic services unit as part of its offer to clients. The Accenture subsidiary has been steadily wading into agency territory for years by acquiring creative and design shops. While it hasn’t made any major acquisitions inContinue reading »

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IAB: Agencies Fall Into Specialist Roles As More Brands Bring Programmatic In-House

More brands are bringing the strategic functions of programmatic buying in-house, relegating their agencies to specialized roles. Sixty-five percent of brands are either completely or partially buying programmatic media in-house, according to a white paper released Tuesday by the Interactive Advertising Bureau’s (IAB) Data Center of Excellence. The white paper surveyed marketers at 119 USContinue reading »

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IPG Mediabrands Melds Three Specialist Shops – Reprise, Ansible And Society – Into A Full-Service Performance Agency

IPG Mediabrands is the latest agency network to bust silos to offer clients integrated solutions. The company said Wednesday it folded mobile agency Ansible and social agency Society into search agency Reprise. The combined agencies unified under the Reprise brand because it had the broadest footprint, with 60 offices in 40-plus markets, said Tim RingelContinue reading »

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4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth

When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the Association of National Advertisers (ANA). “There was an erosion of trust when that happened,” Kaplowitz said. “Everyone was guilty without any sort ofContinue reading »

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Accenture Interactive’s Brian Whipple: To Survive, Agencies Must Leave The Founder’s Culture Behind

As holding companies slump, Accenture Interactive grows. The digital experience agency, a subsidiary of the consulting firm Accenture, grew 35% in 2017 to hit $6.5 billion in revenue, making it the biggest digital agency in the world. It’s acquired 20 digital and design agencies since its launch in 2009 to build up its offering. AsContinue reading »

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Martin Sorrell Will ‘Start Again’ After WPP Oust

Martin Sorrell may be out as CEO of WPP, but he’s not done as an entrepreneur yet. “I’m going to start again,” he said at the Techonomy conference in New York City on Tuesday.  “I’m not going to go into voluntary, or involuntary, retirement.” So what’s the next act? Sorrell didn’t say, but he notedContinue reading »

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Comic: Under The Big Top

AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza (Part I) AdExchanger: Rumble In Arbitrage Plaza (Part II) AdExchanger:Continue reading »

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GroupM State Of Digital: CPMs Rise, The Duopoly Reigns And Ecommerce Soars

GroupM’s State of Digital report, released Thursday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its stronghold over the digital economy. Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, and GroupM predicts it will rise to 47% inContinue reading »

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WPP To Consider Divestitures But Not A Break Up Under New Leadership – For Now

WPP reported Q1 earnings on Monday for the first time without its founder and long-tenured CEO Martin Sorrell. Since Sorrell’s abrupt exit from the company earlier this month, former Wunderman CEO Mark Read and former European COO Andrew Scott have taken leadership of the company as co-COOs. Chairman Roberto Quarta has stepped in as CEOContinue reading »

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