WPP To Slash 3,500 Jobs And Consolidate More Agencies In Massive Restructure

The new WPP, as CEO Mark Read called it during a Tuesday morning investor call in London, will return to organic growth by reducing headcount by about 2.5%, consolidating agencies and investing strategically in technology. WPP expects to deliver annual savings of $346 million by the end of 2021 thanks to this strategy. Restructuring costsContinue reading »

The post WPP To Slash 3,500 Jobs And Consolidate More Agencies In Massive Restructure appeared first on AdExchanger.

Read more

Under US CEO Michael Epstein, Carat Leans Into Strategy Over Scale

Media agencies, especially those owned by big holding companies, have always relied on economies of scale to get the best pricing for clients. While scale is still important in a digital world, agencies are finding strategy is a better value proposition for brands trying to make sense of data and technology and apply it toContinue reading »

The post Under US CEO Michael Epstein, Carat Leans Into Strategy Over Scale appeared first on AdExchanger.

Read more

It’s Official: S4 Grabs MightyHive For $150 Million

After weeks of speculation, S4 Capital said Tuesday it will merge with programmatic agency MightyHive. S4, launched by former WPP CEO Martin Sorrell, will pay $150 million for MightyHive. The agency’s revenues grew 129% at a compound annual growth rate between 2015 and 2017. Revenues for the first nine months of 2018 were $40.7 million,Continue reading »

The post It’s Official: S4 Grabs MightyHive For $150 Million appeared first on AdExchanger.

Read more

S4 Confirms It Wants MightyHive As Its Second Agency Acquisition

Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after it paid $350 million for digital production agency MediaMonks. MightyHive is valued at up to $200 million and brings in $25 million in annual revenue, according to Financial Times. Sorrell launched S4 in April afterContinue reading »

The post S4 Confirms It Wants MightyHive As Its Second Agency Acquisition appeared first on AdExchanger.

Read more

Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic

About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house, DSPs are freer to go after brands directly. Even The Trade Desk, which built a $6 billion business by pledging its allegiance to agencies, has signed more thanContinue reading »

The post Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic appeared first on AdExchanger.

Read more

GroupM Revises Ad Spend Forecast Down While Magna Anticipates Record Growth

GroupM and Magna both released global advertising spend forecasts Monday with very different findings. GroupM lowered its ad spend growth forecast for this year from 4.5% to 4.3%, reaching $543 billion. Magna, which measured 2018 in retrospect, said global ad spend grew by a record 7.2% this year to $552 billion. GroupM revised its 2019Continue reading »

The post GroupM Revises Ad Spend Forecast Down While Magna Anticipates Record Growth appeared first on AdExchanger.

Read more

WPP Brings J. Walter Thompson Into The Future By Merging It With Wunderman

WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a new entity called Wunderman Thompson. Wunderman Thompson will employ 20,000 people in 200 locations across 90 markets, according to Adweek. Wunderman’s newly minted global CEO Mel Edwards will lead the agency, while JWT global CEOContinue reading »

The post WPP Brings J. Walter Thompson Into The Future By Merging It With Wunderman appeared first on AdExchanger.

Read more

How OMD’s John Osborn Brings His Creative Background To Media

After 25 years at BBDO, John Osborn jumped to the media side as the US CEO of OMD last year. He joined the media agency at a time when it was trying to bring content closer to media, and parent Omnicom was encouraging more collaboration among its agencies. “The work we’re doing creatively has to beContinue reading »

The post How OMD’s John Osborn Brings His Creative Background To Media appeared first on AdExchanger.

Read more

Zenith Forecasts Slower Programmatic Media Growth As Data Costs Go Up

Global programmatic advertising will grow by more than $13 million next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from non-programmatic media, according to Zenith’s 2018 Programmatic Marketing Forecast published Monday. Programmatic display advertising will clear $70.2 million this year, according to the report,Continue reading »

The post Zenith Forecasts Slower Programmatic Media Growth As Data Costs Go Up appeared first on AdExchanger.

Read more

S4 Capital Reports First-Ever Earnings

Martin Sorrell’s self-proclaimed “peanut” of a holding company has officially graduated to a coconut. S4 Capital reported its first-ever earnings as a public company Wednesday, following its reverse takeover of Derriston Capital in April. Q3 revenue grew 45% to $33 million and rose 48% to $94 million for the first nine months of the year.Continue reading »

The post S4 Capital Reports First-Ever Earnings appeared first on AdExchanger.

Read more