Omnicom Reorgs Its Programmatic Talent

To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade ago. While Publicis Media and GroupM have broken up or reassembled their trading desks, others like IPG have kept that expertise at the center. Enter Omnicom, which said Friday it’s taking theContinue reading »

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GroupM Names Evan Hanlon US Chief Strategy Officer In Simplification Push

GroupM is still trying to be simpler for clients to navigate. To propel that effort, the WPP-owned media buying arm promoted Evan Hanlon to the newly created role of US chief strategy officer on Wednesday. Hanlon, who was previously president of data and technology unit mPlatform, will focus on making it easier for clients toContinue reading »

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How Digital Agency Essence Hopes To Bring Addressability To TV

Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major TV networks to sell their inventory in a more addressable way, said CEO Christian Juhl. “We’re trying to work with major publishers on changing the way they sell media,” he said. “But the things we’reContinue reading »

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WPP Makes Progress In 2018, But Creative And CPGs Still Cause Pain

After two years of stock declines, WPP is finally inching toward progress. The holding company on Friday reported revenue was down 1.3% in 2018 to $2 billion and billings up 0.4% to $7.4 billion, at the upper end of guidance set in October. Shares jumped 8% upon the news. But work remains to be doneContinue reading »

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Erin Matts Becomes CEO Of Hearts & Science

Another executive with a data and technology background is taking a big leadership role at Omnicom. Erin Matts, former North American CEO of Annalect, was named US CEO of Hearts & Science on Tuesday. Matts will succeed Scott Hagedorn, who was promoted to CEO of Omnicom Media Group on Thursday. Omnicom has not yet namedContinue reading »

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How MediaMonks’ Production-At-Scale Model Integrates With Programmatic

MediaMonks has always focused on high-quality, low-cost creative production at scale. But when the agency’s parent company S4 acquired MightyHive in December 2018, MediaMonks’ value prop expanded to include performance advertising. Together, MediaMonks and MightyHive will put creative, production and performance marketing on one team, rather than siloing them in specialty groups as agencies oftenContinue reading »

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Scott Hagedorn Named CEO Of Omnicom Media Group

At agencies, data-driven talent is rising to the very top. Hearts & Science CEO Scott Hagedorn was named CEO of Omnicom Media Group (OMG) Thursday after 15 years with the company. Hagedorn succeeds Page Thompson, who will retire after 40 years at Omnicom. Omnicom has not yet named a replacement for Hagedorn at Hearts &Continue reading »

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IPG Reports Strong Results As Competitors Struggle With CPGs

IPG is still outperforming its peers in a tough market for agencies. Organic net revenue grew 7.1% YoY to $2.41 billion in Q4 and 5.5% YoY to $8 billion in 2018, IPG reported Wednesday. That’s much better than Publicis, which saw organic growth at just 0.3% for the quarter and 0.1% for the year. IPGContinue reading »

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Amid WPP’s Focus On Creative Transformation, Triad Launches A Consultancy

Remember when WPP CEO Mark Read said he wanted the holding company to be known for creative transformation? That need to evolve has finally hit Triad, a company WPP acquired in 2016 that sells paid media on ecommerce sites. On Tuesday, Triad rebranded from Triad Retail Media and launched a consultancy to help brands increaseContinue reading »

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How Buyers And Sellers Might Deal With An Economic Downturn

by Sarah Sluis, Alison Weissbrot, James Hercher and Ryan Joe The economy is a roller coaster. It’s up, it’s down, it does a loop-de-loop. A downturn isn’t guaranteed, but there’ve been enough rumblings that people are waiting for the other shoe to drop. The last recession in 2008 catalyzed some change in the industry –Continue reading »

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