Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even...
Agencies
The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new...
The transparency train is making its next stop in Latin America. On Tuesday, a company called Exiber came out of stealth...
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...
Agencies live in a dog-eat-dog world, fighting for diminishing brand budgets. How can a new agency compete against giants with huge war...
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM...
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when...
A few weeks ago, WPP initiated Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media...
Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a...
Both WPP’s GroupM and IPG’s Magna pinpoint 2017 as the year digital ad spend finally surpasses linear TV, according to...