After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery. US travel brands earmarked an expected $ 4 billion for digital marketing this year, creating a huge pool of advertising dollars for publishers to capture. BoardingArea, a publisher network that includes more than 60 travel blogs, isn’t just banking on a… Continue reading »
The post This Travel Publisher’s Investment In Programmatic During The Pandemic Is Now Paying Dividends appeared first on AdExchanger.
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