Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data business to offset diminishing returns and lower prices on hardware sales. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company is… Continue reading »
The post Vizio’s Bet On Advertising And Data Is Paying Off At Last appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs