May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Vizio’s Bet On Advertising And Data Is Paying Off At Last

Vizio has walked a tricky tightrope since launching its advertising business in late 2019. It needs its advertising and data business to offset diminishing returns and lower prices on hardware sales. But after a tough first year on the market, with Vizio down by more than half over the past 12 months, the company isContinue reading »

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