Add Bayer to the list of brands pausing paid media on Facebook for the month of July. The consumer healthRead more
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is writtenRead more
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts.Read more
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher or wherever you listen to podcasts.Read more
If you hear heavy breathing when someone unmutes themselves on a conference call – it could be because they’re alsoRead more
Someone named Microsoft Sam recently compiled a selection of current advertisements into one three-minute montage titled: “Every Covid-19 Commercial isRead more
The United States and United Kingdom are dominating in programmatic innovation, but Germany could be the next big player in the space, according to a study released Thursday from the World Federation of Advertisers (WFA). The WFA analyzed 13 countries with significant ad markets. The group looked at programmatic spend per capita, amount of private
The post United States and United Kingdom Lead World In Programmatic Maturity, WFA Study Finds appeared first on AdExchanger.
Pooja Midha will speak on the future of TV measurement at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Founded in 2007, true[X] was acquired by Fox in 2014 for $200 million. Its president, Pooja Midha, has hit the ground running since she assumed the role in March. “I was a true[X] customer
The post True[X] President Pooja Midha: Not All Attention is Created Equal appeared first on AdExchanger.