As Tesla's sales slide, insiders say it left creative ideas on the cutting-room floor without allowing its nascent marketing team...
advertising
AUCKLAND, Today: Scroll Media has hired former Amazon Twitch executive Costa Panagos to enhance their gaming division. Panagos, with extensive...
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also...
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology...
Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is...
AUCKLAND, Yesterday: McDonald’s NZ, DDB Group Aotearoa, and OMD New Zealand have partnered with LUMO to transform the way digital...
AUCKLAND, Today: IAB New Zealand released its 2023 Digital Advertising Revenue Report, highlighting a year-on-year growth of 4.3% with total...
Digital advertising has continued to grow despite tough economic conditions, according to industry body IAB New Zealand’s latest Digital Advertising...
Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO...
A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The...