For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and...
advertising
Fox Corp. CEO touts advertising and sports strength in earnings call. Adweek Feed
We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from...
Sports content is significant part of NBCUniversal's streaming growth, and political tensions could impact its upcoming broadcasts. The post NBCUniversal...
Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Now, generative AI is complicating the...
The decorations are down. Your tree sits forlornly on the curb. A credit card statement has arrived and, like a...
The cereal brand will spotlight fiber and gut health during the Big Game. Adweek Feed
AI’s impact on the digital advertising ecosystem continues to be a significant story in 2026, and adtech firm Viant hopes...
Ad buyers and sellers tell us how AI will affect TV in the year ahead. Adweek Feed
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen...